Florence

La Prosciutteria di Firenze was born right here: in Via de’ Neri, 54rosso. The one in Florence was the first to open in 2012 thanks to its proximity to our company in Montespertoli which is only 25 km away. A point of sale, a shop, a Chianti countryside restaurant in the heart of the city! Via de’ Neri has increasingly become the street of “street food”, a modernist term for what for our grandparents was simply “bread, wine and ham” A small, crowded, pleasantly chaotic shop: but it is beautiful this way and must remain that way. When people tell us “congratulations, well done, you had a great idea, you really invented something great” we simply reply that we didn’t invent anything, it’s the others who have forgotten everything! Once upon a time, all wine shops and taverns were like ours, they had delicious products grown personally or locally, reasonable prices, high quality, a family atmosphere, casual and without frills!