Mortadella Bologna PGI is one of the most beloved specialties in the Italian gastronomic tradition, and La Prosciutteria couldn’t help but celebrate it in style! The new promotional campaign stars two popular personalities: Nonna Silvi and Shamzy.
La Prosciutteria brings this collaboration to life through a video that tells a story of love, mishaps, and Mortadella — with a fresh and ironic twist.
La Prosciutteria has always mixed tradition and innovation, and this campaign is no exception. The collaboration brings together two much-loved figures: Italy’s favorite grandmother, Nonna Silvi, and the unmistakable Shamzy.
Together, they share a story that captures the most authentic flavors of Italian cuisine, shining the spotlight on Mortadella Bologna PGI, the true star of our kitchen.
The video — already available on La Prosciutteria and Mortadella Bologna PGI Consortium’s social channels — celebrates not only the unique taste of this product, but also the value of a tradition that continues to win the hearts of Italians generation after generation.
The mix of irony, simplicity, and top-quality ingredients makes this video fun, flavorful, and absolutely irresistible.
Mortadella Bologna PGI is more than just a delicious product — it’s a symbol of Italian quality and culinary heritage.
With the Mortadella Bologna PGI Consortium, La Prosciutteria has created a relationship that goes beyond a simple brand partnership.
The goal is to spread awareness of this exceptional product by celebrating it through new dishes and creative recipes that bring Mortadella Bologna PGI to tables all across Italy.
Among these, you’ll now find in all our botteghe:
Two original creations designed to enhance the distinctive flavor of Mortadella Bologna PGI.
Each ingredient is carefully selected to offer a truly authentic and memorable food experience.
La Prosciutteria has always been a place where Tuscan tradition meets creativity, and this video reflects that perfectly.
With the charismatic and playful energy of Nonna Silvi and Shamzy, we’ve created content that reflects our brand values:
good food, laughter, conviviality, and quality.
